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If your profile doesn’t feed them with sufficient info, they will look elsewhere, and you or your decision-maker will have lost a valuable lead. Now, when a prospect visits your profile, they will use the information you have provided to discern whether you or your company could be beneficial to their endeavors. You are your brand, and therefore your profile must reflect well on your business. These are the elements that anyone who lands on your profile notices in the first few seconds. You need to have a high-quality LinkedIn background photo and profile image, a well-optimized tagline, and a kickass summary that tells your story in an inspiring way. This means the profile section is your sales page, and this is where you get to tell your visitors who you are, what you sell, and why they should consider you over other competitors.Įven though setting up a LinkedIn profile is so straightforward, many people shoot themselves in the foot by rushing through the process. Unlike Facebook, Twitter, and Instagram, LinkedIn gives you plenty of room to express yourself.
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How to Optimize Your LinkedIn Background Photo An Overview of LinkedIn Lead Generation How To Create A Supercharged LinkedIn profile
Now, imagine what you can achieve by tapping into just a few million of those active users – massive business traction, leads, partnerships – you name it. LinkedIn has over 610 million users, and more than 300 million of them are MAUs (or monthly active users). So before you drop the question of whether LinkedIn lead generation is worth it or not, let’s take a look at some stats. Through LinkedIn, you can take your brand to a whole new level by showing potential clients and investors who you really are and what you sell. Why LinkedIn when Facebook and Instagram have a massive number of users? Because it’s the biggest social media platform that fosters business interactions. Today, we’ll show you high-performing LinkedIn profile examples. The latter is ideal in exposing one’s brand to like-minded game players. The best way to get noticed online is through social media platforms such as Facebook, Twitter, and LinkedIn.
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After all, words alone may not always be enough to capture the full picture of who you are and what you can offer to others.It’s in the best interest of any brand to be seen by a large number of people. Take the time to select a thoughtful background image so you can reinforce your personal brand, convey what makes you unique and differentiate yourself from the sea of other professionals out there.
Images are often more powerful than words alone.
Your LinkedIn profile’s background image is your opportunity to create a positive first impression that matters. Once you’ve decided on what sort of photo to use, simply follow these LinkedIn’s instructions to edit your background photo on your profile.Ĭustomize Your Background Image To Stand Out You can also create custom background images on sites like Canva or Visme. Popular CC0 sites include Unsplash or Pexels where images tend to feel more current and natural.
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These images are free and legal for you to use.
Instead, consider using attribution-free CC0 Creative Commons images. However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “ While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “ Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.”
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“Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Cofounder of D&S Professional Coaching. If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel.
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